This isn’t business as usual. The only certainty is the uncertainty of the times ahead. It is also a moment in time when the events industry has taken a apocalyptic step towards the future.

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We’ve changed our thinking, our processes to prioritize essential branding requirements, to future-proof our commitment to authentic ideas.

The SEVENTH Concept was founded with the business idea “ To be the leading contender in creative event services in the UAE ”

As managing partners, we have a shared passion for crafting extraordinary events that leave a lasting impression. Both our journeys have been fueled by a love for bringing people together and creating unforgettable moments. 

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Nahi - With over 25 years of experience in the sports industry, a basketball player by passion, my journey has been driven by a deep love for sports and a keen eye for detail. From local tournaments to large-scale international events, I have always believed in the transformative power of sports to bring people together. 

Amanda – (Recently named Top 100 Women Leaders in the UAE 2025 and headed the marketing for local and global retail giants like Lacoste, Dubai Holding, Rivoli & corporate media/online leaders like Media Quest, Bayt.com) Over 25 years of experience in marketing,  communications and event operations has equipped me with the skills to ensure that every event we manage is executed flawlessly. With a strong foundation in Marketing and Psychology I understand the intricacies involved in organizing events and the importance of seamless coordination along with creativity. Together with our dynamic team, we work diligently to ensure that your event runs smoothly, allowing all involved to shine and audiences to be thoroughly entertained.

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At The Seventh Concept our mission is to deliver top-tier events that exceed expectations. Whether it's an award ceremony, a corporate sports challenge or team-building, a youth event or tournament or an intimate gathering we are here to make your vision a reality. We pride ourselves on our dedication to detail, innovative approach, and personalized service.  

Thank you for considering us for your next event. We look forward to the opportunity to collaborate with you and create an event that is both thrilling and memorable.

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We will continue to aspire to be better, more advanced, qualitative and to position ourselves at the top of the sports industry. We have developed new planning blueprints, as well as invested in technology and knowledge in order provide you with the most impactful sports solutions.

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Nahi Azzi & Amanda Bloud.

Founders & Managing Partners.