At The Seventh Concept. we are all about creating once-in-a-lifetime experiences for athletes – whether amateur or professional. We utilise our team's marketing experience and knowledge of the sports industry to develop and grow sports properties.

The Seventh Concept team have over 20 years' experience in business in the UAE and we understand how to build unforgettable activations, sporting events and tournaments offering you the chance to be part of unique events that create unrivalled engagement opportunities with your customer or within your community.